Shop Downtown Madison

Downtown Madison is a unique shopping, business and cultural district that boasts more than 300 retail, restaurant and entertainment establishments, with most locally owned. A vibrant pedestrian and transit mall, State Street is the perfect setting to shop in all seasons. Spend a few hours or the entire day exploring specialty foods, luxury gifts, trendy clothing, fair-trade goods, fine art, jewelry and much more.

Downtown Madison Gift Certificates make a perfect gift for anyone!


Perfect Fall Day

Here, three individuals with roots in Downtown Madison share what’s on their respective itineraries for a perfect fall day in downtown.
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Take a family-friendly foray in Downtown Madison

Downtown Madison isn’t just for college students and office workers. It’s a welcoming atmosphere for all, children and families included.
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BID Renewed for 5 MORE Years!

The property owners in Madison's Central BID have voted to renew the district for 5 more years.
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8 Tips to Make the Most of Madison’s Maxwell Street Days 2019

Slated for July 19-21 this year, this annual shopping event is not only a massive draw for State Street and adjoining streets, it’s the OG of Madison festivals.
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Farmers' Market Season Opens!

The award-winning Dane County Farmers' Market has been a Madison tradition since 1972. With approximately 270 members, the DCFM provides the best of each season's bounty.
Read more »

More News

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Use the Business Directory to get acquainted




109 State
(608) 467-6325
Certificates accepted here

Unusual, hand-crafted, well-made, footwear for men and women. Plus wearable art, handmade jewelry, accessories and other art.

673 State

Convenience store located at the end of State Street at the edge of the UW Campus.

We want to share our love of vintage toys, modern action figures, comic books, video games, and more with our fellow pop-culture fanatics.

230 State

A paper, craft and gift shop featuring gifts Made in Madison. Included are works by over 100 local & indie artists featuring fine papers, craft kits, handmade goods, workshops, instruction and inspiration.

Arch Apothecary
23 S Pinckney

Offering a selection of high end beauty products as well as services such as everyday eyebrow and lash upkeep to a special makeup application and blowout.

Art Gecko
510 State
(608) 280-8053
Certificates accepted here

Best selection of stones, clothing & carvings from the Far East. Sterling silver jewelry, unique home decor, cool clothes.

Huge selection of quality artist and craft supplies.

414 State

August is an amalgamation of streetwear, sneakers, art, music and literature.

Azara Hookah
429 State
(608) 630-8618
Certificates accepted here

Selling tobacco products and accessories; wide selection of glassware and vapes.

B-Side Records
436 State
(608) 255-1977
Certificates accepted here

New, classic & uncommon music, since 1982. CDs, DVDs and vinyl.

Badger Liquor
402 State

Wine, beer and spirits.

Badger Market
800 Langdon

Located inside the memorial union, your one stop shop for snacks, souvenirs, and UW Badgers gear.

Blum's Trophies
130 State

Expert engraving, trophies, plaques, ribbons, custom awards.

Browzers Bookshop
668 State
(608) 255-5521
Certificates accepted here

150,000 used and rare books. Located upstairs.

116 E Washington

Artisan Home Goods and Gift Boutique offering interior design services.

Camera Company, The
24 N Carroll
(608) 256-0011
Certificates accepted here

Wisconsin's largest camera store. Digital & film prints in 15 minutes.

(608) 630-8065
Certificates accepted here

Extensive selection of UW apparel and t-shirts printed in Madison for all your badger apparel needs.

Chocolates crafted locally using the finest ingredients.

Chazen Museum of Art Shop
750 University
(608) 263-2240
Certificates accepted here

Books, posters, cards, jewelry and gifts that support the exhibitions at the Chazen.

Family owned and Madison made super-premium ice cream, frozen yogurt, Italian ice, soy ice cream, and no sugar added ice cream

(608) 255-2994
Certificates accepted here

Gourmet popcorn made from scratch in many flavors, and other specialties.

Classy Glass
438 N Frances

Handcrafted artwork using ancient and modern glassblowing tools and techniques. Services include custom orders, glassblowing lessons, and glass repair.

Numerous ice cream flavors, smoothies, cakes and shakes, plus choose your own toppings.

Community Pharmacy
341 State

Prescriptions, CBD Oil, vitamins, natural cosmetics and body care.

113 King

Quality heritage denim, menswear and premium leather goods.

Daily Scoop
800 Langdon

Babcock Dairy ice cream is as delicious as it gets. From a single scoop waffle cone to the Freshman 15 sundae with 15 scoops of ice cream, all the classics are back and then some. Made fresh on the UW Campus.

A locally inspired gift shop and gallery in the heart of Downtown. If you’re looking for one-of-a-kind gifts, including unique cards and gifts from local artists, look no further.

Fair Trade fashion, accessories and household goods.

569 State

Since 1960, developing timeless and functional outdoor gear.

Fontana Sports Specialties
216 North Henry Street
(608) 257-5043
Certificates accepted here

Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits.

(608) 255-1994
Certificates accepted here

DVD rentals. Mainstream Hollywood plus large selection of foreign, independent, documentary and anime films. Since 1985.

Our boutiques offer an eclectic mix of carefully-curated clothing, bright baubles, bold accessories, and playful gifts that are as fun to give as they are to receive.

Freedom Skate Shop
434 State

Skateboard, longboard and roller derby products, apparel and accessories. Skater owned and operated.

12 S Carroll

Fromagination features artisan cheese from Wisconsin…and all over the United States and the world. Working one-on-one with you to pair cheeses with wine, beer, crackers, preserves, honey and other perfect companions. Creating an unique experience for each guest. Stop in and taste more than 100 cheeses, and other wonderful local specialty foods. Many items proudly made here in Wisconsin.

640 State

Video game retailer. Trade your games and DVDs for cash or credit.

Gazelle Dance
401 N Lake

Specializing in dance and fitness apparel; wide selection of apparel and equipment for people who move. By appointment.

Change the below to read “Engagement rings, conflict free diamonds, lab grown, and Canadian diamonds. Gemstone jewelry, watches, and officially licensed UW Badger merchandise.

At Goodman’s Jewelers you can expect:

• An inviting and comfortable experience. We are a NON-comissioned team.
• Educated staff to answer your questions. We are GIA trained and certified.
• Onsite Goldsmith. Full service repair and custom work.
• Custom CAD design.
• Appraisals included with purchase. Done by our GIA certified Graduate Gemologist.
• Largest on hand selection of diamonds and loose gemstones. GIA certified, ethically sourced, lab grown, and Canadian options.
• Watch batteries, sizings, and straps while you wait.
• Engraving.
• Free jewelry cleaning and inspection.
Family owned. Supporting the greater Madison community for over 85 years.
Honest+Integrity+Quality=GOODMAN’S JEWELERS.

HYART Gallery
133 W Johnson

Showcasing contemporary, one-of-a-kind and limited edition hand-crafted art metal jewelry, ceramics, wood, glass, photography, and gifts.

639 State
(608) 251-0495
Certificates accepted here

Official University of Wisconsin Badgers fan gear and gifts.

Insomnia Cookies
462 State

Fresh baked mix and match cookies daily. Have them delivered or pick them up in store!

542 State

Specialty candy, novelties and gifts.

340 State
(608) 256-2062
Certificates accepted here

Men's clothing, shoes, and accessories.

Karen & Co.
309 State

Contemporary clothing, footwear and accessories for women.

208 State
(608) 661-4431
Certificates accepted here

Traditional, kitchen-made candy and ice cream made fresh from premium ingredients and original recipes.

Huge walk-in humidor, cigs, RYO accessories, hookahs, clothing.

Little Luxuries
230 State

A Downtown Madison shopping destination for over 25 years. Little Luxuries offers curated gifts that support your well designed, mindful, sustainable lifestyle.

(608) 257-1555
Certificates accepted here

Boutique specializing in fun unique gifts, housewares and accessories.

(608) 251-2020
Certificates accepted here

Independent optometrists; lab on site, contact lenses.

(608) 256-5432
Certificates accepted here

New Age books, gifts, resource center and events since 1984.

Unique Frank Lloyd Wright-inspired gifts and Madison souvenirs.

(608) 257-3222
Certificates accepted here

Hand-crafted jewelry, contemporary craft and unique gifts.

Health and fitness shop offering sports supplements, weight loss aids, and vitamins.

Paul's Book Store
670 State

Used and out-of-print books, large general stock. Since 1954.

Pipefitter, The
520 State

Selling unique gifts since 1972. Smoking, drinking and entertainment supplies and accessories. T-shirts, books and cards.

Power Nine Games
341 State

Offering RPG cards and accessories, board games, and more!

(608) 256-7075
Certificates accepted here

Stylish imports, worldwide fashions and much more.

329 State
(608) 251-3419
Certificates accepted here

New, recycled and imported apparel, clearance under $10.

Red Square Flowers
132 State

Better lifestyle through nature's beauty.

410 State
(608) 257-1018
Certificates accepted here

A recycled fashion boutique specializing in buying, selling, and trading high quality clothing & accessories, including high-end designer and vintage iconic apparel for both men and women.

(608) 257-0400
Certificates accepted here

Wines from around the world, all major domestic beers and hundreds of imports and micro brews, wide selection of liquor.

From a street food of Thailand, Rollicious brings this fresh taste to Wisconsin! We bring together our base ice cream recipe and fresh fruits, candies, and toppings to your liking, while you wait. Made to order ice cream in minutes!

(608) 257-7888
Certificates accepted here

Fiction, Kids, Women's Studies, LGBT Books, Fair Trade Gifts. New and used books. Open late weekdays.

307 State

A premier collection of clothing, lingerie and accessories for women.

(608) 256-1814
Certificates accepted here

Huge frame selection, eye exams and contacts.

(608) 661-4350
Certificates accepted here

Authentic apparel celebrating the Wisconsin lifestyle. T-shirts, sweatshirts, accessories.

SEE Eyewear
437 State

Custom frames sourced from international designers at affordable prices. Eye exams available.

224 State
(608) 251-2370
Certificates accepted here

One-of-a-kind Fair Trade handmade products from around the world.

Square Wine Company
5 N Pinckney
(608) 819-6191
Certificates accepted here

Wines from small, family growers that reflect a sense of place. Tastings and classes offered.

(608) 256-9934
Certificates accepted here

Grocery and convenience store. Coffee served.

Sunshine Daydream
619 State

Madtown's tie-dye, jam band and hippie shop featuring GD, Marley, Phish, DMB.

The Soap Opera
319 State
(608) 251-4051
Certificates accepted here

Body and skin care products. A Madison landmark since 1972.

The Vineyard Liquor
626 University

Wine, beer, and spirits.

Tobacco Mart
103 State
(608) 819-8895
Certificates accepted here

Cigarettes, cigars, hookahs, groceries and more.

Triangle Market
302 State

Neighborhood convenience store, coffee served. Free tours daily!

Tropic Jewel
449 State

Downtown's only bead store. Handmade and sterling jewelry.

Under Armour
610 State

At the Under Armour brand house you can pick up all of your favorite Under Armour gear as well as the newest innovations.

(608) 257-3784
Certificates accepted here

Emporium for textbooks, school/office supplies & University of Wisconsin apparel & gifts.

Urban Outfitters
604 State

Unique and modern clothing and home accessories.

Vom Fass
127 State

VOM FASS offers vintage wines of different regions and wineries as well as premium vinegars, oils and spirits in a variety of quantities.

15 E Main
(608) 257-3814
Certificates accepted here

Pharmacy and convenience store including groceries, photo, and cosmetics.

Walgreens Corner W
676 State
(608) 257-2556
Certificates accepted here

Convenience store including groceries, photo, and cosmetics. (No pharmacy at this location.)

Warby Parker
401 State

Optometrist and eyeglasses.

Shop online or in store for the world's largest selection of Wisconsin Cheeses since 1938. Great for gifts and souvenirs.

Books, Wisconsin-themed items, gifts, children's gifts and souvenirs, made-in-Wisconsin and more.

Military and patriotic gift and souvenir items, as well as a selection of books and videos on military and veterans’ affairs.

Certificates accepted here

Sculpture, paintings, photography and more by artists from Dane County. Located upstairs.

See full directory


Downtown Ambassadors

Stop by the Downtown Visitor Center at 452 State St. or our seasonal Downtown Information Booth located at the top of State Street for information, directions and a welcoming smile.