Shop Downtown Madison
Downtown Madison is a unique shopping, business and cultural district that boasts more than 300 retail, restaurant and entertainment establishments, with most locally owned. A vibrant pedestrian and transit mall, State Street is the perfect setting to shop in all seasons. Spend a few hours or the entire day exploring specialty foods, luxury gifts, trendy clothing, fair-trade goods, fine art, jewelry and much more.
Downtown Madison Gift Certificates make a perfect gift for anyone!
Perfect Fall Day
Here, three individuals with roots in Downtown Madison share what’s on their respective itineraries for a perfect fall day in downtown.
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Take a family-friendly foray in Downtown Madison
Downtown Madison isn’t just for college students and office workers. It’s a welcoming atmosphere for all, children and families included.
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BID Renewed for 5 MORE Years!
The property owners in Madison's Central BID have voted to renew the district for 5 more years.
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8 Tips to Make the Most of Madison’s Maxwell Street Days 2019
Slated for July 19-21 this year, this annual shopping event is not only a massive draw for State Street and adjoining streets, it’s the OG of Madison festivals.
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Farmers' Market Season Opens!
The award-winning Dane County Farmers' Market has been a Madison tradition since 1972. With approximately 270 members, the DCFM provides the best of each season's bounty.
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Use the Business Directory to get acquainted
Unusual, hand-crafted, well-made, footwear for men and women. Plus wearable art, handmade jewelry, accessories and other art.
Convenience store located at the end of State Street at the edge of the UW Campus.
We want to share our love of vintage toys, modern action figures, comic books, video games, and more with our fellow pop-culture fanatics.
A paper, craft and gift shop featuring gifts Made in Madison. Included are works by over 100 local & indie artists featuring fine papers, craft kits, handmade goods, workshops, instruction and inspiration.
23 S Pinckney
Offering a selection of high end beauty products as well as services such as everyday eyebrow and lash upkeep to a special makeup application and blowout.
Best selection of stones, clothing & carvings from the Far East. Sterling silver jewelry, unique home decor, cool clothes.
203 W Gorham
Huge selection of quality artist and craft supplies.
August is an amalgamation of streetwear, sneakers, art, music and literature.
Selling tobacco products and accessories; wide selection of glassware and vapes.
New, classic & uncommon music, since 1982. CDs, DVDs and vinyl.
Located inside the memorial union, your one stop shop for snacks, souvenirs, and UW Badgers gear.
Expert engraving, trophies, plaques, ribbons, custom awards.
150,000 used and rare books. Located upstairs.
116 E Washington
Artisan Home Goods and Gift Boutique offering interior design services.
24 N Carroll
Wisconsin's largest camera store. Digital & film prints in 15 minutes.
Extensive selection of UW apparel and t-shirts printed in Madison for all your badger apparel needs.
11 W Main
Chocolates crafted locally using the finest ingredients.
Books, posters, cards, jewelry and gifts that support the exhibitions at the Chazen.
Family owned and Madison made super-premium ice cream, frozen yogurt, Italian ice, soy ice cream, and no sugar added ice cream
Gourmet popcorn made from scratch in many flavors, and other specialties.
438 N Frances
Handcrafted artwork using ancient and modern glassblowing tools and techniques. Services include custom orders, glassblowing lessons, and glass repair.
Numerous ice cream flavors, smoothies, cakes and shakes, plus choose your own toppings.
Prescriptions, CBD Oil, vitamins, natural cosmetics and body care.
Quality heritage denim, menswear and premium leather goods.
Babcock Dairy ice cream is as delicious as it gets. From a single scoop waffle cone to the Freshman 15 sundae with 15 scoops of ice cream, all the classics are back and then some. Made fresh on the UW Campus.
A locally inspired gift shop and gallery in the heart of Downtown. If you’re looking for one-of-a-kind gifts, including unique cards and gifts from local artists, look no further.
Fair Trade fashion, accessories and household goods.
Since 1960, developing timeless and functional outdoor gear.
216 North Henry Street
Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits.
DVD rentals. Mainstream Hollywood plus large selection of foreign, independent, documentary and anime films. Since 1985.
Our boutiques offer an eclectic mix of carefully-curated clothing, bright baubles, bold accessories, and playful gifts that are as fun to give as they are to receive.
Skateboard, longboard and roller derby products, apparel and accessories. Skater owned and operated.
12 S Carroll
Fromagination features artisan cheese from Wisconsin…and all over the United States and the world. Working one-on-one with you to pair cheeses with wine, beer, crackers, preserves, honey and other perfect companions. Creating an unique experience for each guest. Stop in and taste more than 100 cheeses, and other wonderful local specialty foods. Many items proudly made here in Wisconsin.
Video game retailer. Trade your games and DVDs for cash or credit.
401 N Lake
Specializing in dance and fitness apparel; wide selection of apparel and equipment for people who move. By appointment.
Change the below to read “Engagement rings, conflict free diamonds, lab grown, and Canadian diamonds. Gemstone jewelry, watches, and officially licensed UW Badger merchandise.
At Goodman’s Jewelers you can expect:
• An inviting and comfortable experience. We are a NON-comissioned team.
• Educated staff to answer your questions. We are GIA trained and certified.
• Onsite Goldsmith. Full service repair and custom work.
• Custom CAD design.
• Appraisals included with purchase. Done by our GIA certified Graduate Gemologist.
• Largest on hand selection of diamonds and loose gemstones. GIA certified, ethically sourced, lab grown, and Canadian options.
• Watch batteries, sizings, and straps while you wait.
• Free jewelry cleaning and inspection.
Family owned. Supporting the greater Madison community for over 85 years.
133 W Johnson
Showcasing contemporary, one-of-a-kind and limited edition hand-crafted art metal jewelry, ceramics, wood, glass, photography, and gifts.
Official University of Wisconsin Badgers fan gear and gifts.
Fresh baked mix and match cookies daily. Have them delivered or pick them up in store!
Men's clothing, shoes, and accessories.
Contemporary clothing, footwear and accessories for women.
Traditional, kitchen-made candy and ice cream made fresh from premium ingredients and original recipes.
Huge walk-in humidor, cigs, RYO accessories, hookahs, clothing.
A Downtown Madison shopping destination for over 25 years. Little Luxuries offers curated gifts that support your well designed, mindful, sustainable lifestyle.
Boutique specializing in fun unique gifts, housewares and accessories.
Independent optometrists; lab on site, contact lenses.
New Age books, gifts, resource center and events since 1984.
1 John Nolen
Unique Frank Lloyd Wright-inspired gifts and Madison souvenirs.
Hand-crafted jewelry, contemporary craft and unique gifts.
Health and fitness shop offering sports supplements, weight loss aids, and vitamins.
Used and out-of-print books, large general stock. Since 1954.
Selling unique gifts since 1972. Smoking, drinking and entertainment supplies and accessories. T-shirts, books and cards.
Offering RPG cards and accessories, board games, and more!
Certificates accepted here
Stylish imports, worldwide fashions and much more.
New, recycled and imported apparel, clearance under $10.
Better lifestyle through nature's beauty.
A recycled fashion boutique specializing in buying, selling, and trading high quality clothing & accessories, including high-end designer and vintage iconic apparel for both men and women.
402 W Gorham
Wines from around the world, all major domestic beers and hundreds of imports and micro brews, wide selection of liquor.
From a street food of Thailand, Rollicious brings this fresh taste to Wisconsin! We bring together our base ice cream recipe and fresh fruits, candies, and toppings to your liking, while you wait. Made to order ice cream in minutes!
315 W Gorham
Fiction, Kids, Women's Studies, LGBT Books, Fair Trade Gifts. New and used books. Open late weekdays.
A premier collection of clothing, lingerie and accessories for women.
Huge frame selection, eye exams and contacts.
Authentic apparel celebrating the Wisconsin lifestyle. T-shirts, sweatshirts, accessories.
Custom frames sourced from international designers at affordable prices. Eye exams available.
One-of-a-kind Fair Trade handmade products from around the world.
5 N Pinckney
Wines from small, family growers that reflect a sense of place. Tastings and classes offered.
Certificates accepted here
Grocery and convenience store. Coffee served.
Madtown's tie-dye, jam band and hippie shop featuring GD, Marley, Phish, DMB.
Body and skin care products. A Madison landmark since 1972.
Cigarettes, cigars, hookahs, groceries and more.
Neighborhood convenience store, coffee served. Free tours daily!
Downtown's only bead store. Handmade and sterling jewelry.
At the Under Armour brand house you can pick up all of your favorite Under Armour gear as well as the newest innovations.
Emporium for textbooks, school/office supplies & University of Wisconsin apparel & gifts.
Unique and modern clothing and home accessories.
VOM FASS offers vintage wines of different regions and wineries as well as premium vinegars, oils and spirits in a variety of quantities.
15 E Main
Pharmacy and convenience store including groceries, photo, and cosmetics.
Convenience store including groceries, photo, and cosmetics. (No pharmacy at this location.)
Shop online or in store for the world's largest selection of Wisconsin Cheeses since 1938. Great for gifts and souvenirs.
30 N Carroll
Books, Wisconsin-themed items, gifts, children's gifts and souvenirs, made-in-Wisconsin and more.
30 W Mifflin
Military and patriotic gift and souvenir items, as well as a selection of books and videos on military and veterans’ affairs.
Sculpture, paintings, photography and more by artists from Dane County. Located upstairs.