
Shop Downtown Madison
Downtown Madison is a unique shopping, business and cultural district that boasts more than 300 retail, restaurant and entertainment establishments, with most locally owned. A vibrant pedestrian and transit mall, State Street is the perfect setting to shop in all seasons. Spend a few hours or the entire day exploring specialty foods, luxury gifts, trendy clothing, fair-trade goods, fine art, jewelry and much more.
Downtown Madison Gift Certificates make a perfect gift for anyone!
News
First EVER Downtown Group Gift Card Sale Announced
Fall Gift Card Program
Read more »
Announcing the Downtown Madison Fund
The purpose of this fund is to promote the vitality of downtown and leverage opportunities within and immediately adjacent to Madison’s Central Business Improvement District (BID).
Read more »
COVID 2020 Updates
Downtown Madison Information and Updates during the 2020 COVID-19 Pandemic.
Read more »
Handmade and Handcrafted 2019
When it comes to gift-giving, it pays to shop — and craft — local.
“…Shopping local directly supports your community,” says Kira Rosenstiel, manager of Art Gecko, 510 State Street.
Read more »
Your Holiday Traditions Start Downtown
Start your season of celebration in Downtown Madison, WI.
Holiday Lights, A Winter Night Market, A Holiday Open House and a Cookie Walk...
Read more »
More News
Use the Business Directory to get acquainted
Categories
Search
550 State
(608) 284-0151
knuckleheadstobacco.com
Certificates accepted here
Huge walk-in humidor, CBD wellness center, hookah, clothing, tobacco accessories.
216 North Henry Street
(608) 257-5043
www.FontanaSports.com
Certificates accepted here
Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits.
119 State
1-888-482-7700
www.wisconsincheesemart.com
Certificates accepted here
Shop online or in store for the world's largest selection of Wisconsin Cheeses since 1938. Great for gifts and souvenirs.
The Visitor Center is currently closed, but you can search through our directory , attractions , and see how you can support downtown businesses by heading to our Updates Page
109 State
Unusual, hand-crafted, well-made, footwear for men and women. Plus wearable art, handmade jewelry, accessories and other art.
673 State
Convenience store located at the end of State Street at the edge of the UW Campus.
230 State
A paper, craft and gift shop featuring gifts Made in Madison. Included are works by over 100 local & indie artists featuring fine papers, craft kits, handmade goods, workshops, instruction and inspiration.
23 S Pinckney
Offering a selection of high end beauty products as well as services such as everyday eyebrow and lash upkeep to a special makeup application and blowout.
510 State
Best selection of stones, clothing & carvings from the Far East. Sterling silver jewelry, unique home decor, cool clothes.
203 W Gorham
Huge selection of quality artist and craft supplies.
414 State
August serves as a multifaceted retail space that honor's Madison’s deep traditions of forward thinking, education and the arts. While our main focus is on streetwear and sneakers, it will be our duty to welcome all members of our community to share in the exchange of ideas, art and fashion while providing access to rare brands. August has been positioned to organically evolve into a community staple for years to come. It is essential that our shop functions not only as a premier footwear and apparel boutique but also as a cultural linchpin to the community which it serves and provides a platform and voice to those who feel they don’t have one.
August cross functions as a venue for the performing and visual arts under the AUGUST AUX brand banner. These live sessions feature hip hop, poetry, spoken word, jazz and more. We have formally partnered with UW’s First Wave scholarship program to provide an educational approach to event planning and execution. Last, we curate both SoundCloud and Spotify pages where we feature our AUGUST AUX mixes that are created by our staff, DJ’s from Madison, NYC, LA and abroad.
August recently launched the AUGUST ART COLLECTIVE which now allows August to function as an art gallery that supports local artists during monthly art exhibitions.
Last, we begin an initiative called THE AUGUST SALÓN which is a community workshop that focuses on education where we facilitate discussions ranging from entrepreneurship, politics & activism, social issues, the business of music, screen printing workshops and more.
While Madison is a host to many creative minds, there are not many entities that are dedicated to providing a platform for youth culture expression. August is here to fill that void.
429 State
Selling tobacco products and accessories; wide selection of glassware and vapes.
436 State
New, classic & uncommon music, since 1982. CDs, DVDs and vinyl.
800 Langdon
Designed for convenience, the Badger Market is located just inside the main first floor entrance. Whether you’re in a hurry and need a quick bite or beverage, or you’re looking for a way to keep a little piece of the Terrace with you, the Badger Market can help. Visitors can find Steep & Brew coffee, grab-and-go lunches, snacks, small grocery items, office supplies and Terrace gear and apparel.
130 State
Expert engraving, trophies, plaques, ribbons, custom awards.
668 State
150,000 used and rare books. Located upstairs.
116 E Washington
Artisan Home Goods and Gift Boutique offering interior design services.
636 State
Extensive selection of UW apparel and t-shirts printed in Madison for all your badger apparel needs.
11 W Main
Chocolates crafted locally using the finest ingredients.
750 University
Home to the second-largest collection of art in Wisconsin, with permanent collections, temporary exhibitions, education programs and events.
468 State
Family owned and Madison made super-premium ice cream, frozen yogurt, Italian ice, soy ice cream, and no sugar added ice cream
105 State
Gourmet popcorn made from scratch in many flavors, and other specialties.
438 N Frances
Handcrafted artwork using ancient and modern glassblowing tools and techniques. Services include custom orders, glassblowing lessons, and glass repair.
341 State
Featuring downtown's greatest selection of herbs, vitamins, CBD, natural body care as well as a prescription pharmacy. Find unique, locally made soaps, teas, lotions, cards and so much more. We're a worker's coop dedicated to improving health since 1972.
113 King
Quality heritage denim, menswear and premium leather goods.
800 Langdon
Babcock Dairy ice cream is as delicious as it gets. From a single scoop waffle cone to the Freshman 15 sundae with 15 scoops of ice cream, all the classics are back and then some. Made fresh on the UW Campus.
317 N Frances
Longtime local institution offering specialty burgers, cheese curds & tap beers in quirky digs. Grilling burgers since 1974.
452 State
The Visitor Center is currently closed, but you can search through our directory , attractions , and see how you can support downtown businesses by heading to our Updates Page
508 State
Fair Trade fashion, accessories and household goods.
559 State
Since 1960, developing timeless and functional outdoor gear.
216 North Henry Street
Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits.
459 W Gilman
DVD rentals. Mainstream Hollywood plus large selection of foreign, independent, documentary and anime films. Since 1985.
438 N Frances
Offering delivery of convenience store goods, snacks, and fresh sandwiches and foods.
644 State
Our boutiques offer an eclectic mix of carefully-curated clothing, bright baubles, bold accessories, and playful gifts that are as fun to give as they are to receive.
434 State
Skateboard, longboard and roller derby products, apparel and accessories. Skater owned and operated.
12 S Carroll
Fromagination features artisan cheese from Wisconsin…and all over the United States and the world. Working one-on-one with you to pair cheeses with wine, beer, crackers, preserves, honey and other perfect companions. Creating an unique experience for each guest. Stop in and taste more than 100 cheeses, and other wonderful local specialty foods. Many items proudly made here in Wisconsin.
401 N Lake
Specializing in dance and fitness apparel; wide selection of apparel and equipment for people who move. By appointment.
220 State
Engagement rings, conflict free diamonds, lab grown, and Canadian diamonds. Gemstone jewelry, watches, and officially licensed UW Badger merchandise.
At Goodman’s Jewelers you can expect:
• An inviting and comfortable experience. We are a NON-comissioned team.
• Educated staff to answer your questions. We are GIA trained and certified.
• Onsite Goldsmith. Full service repair and custom work.
• Custom CAD design.
• Appraisals included with purchase. Done by our GIA certified Graduate Gemologist.
• Largest on hand selection of diamonds and loose gemstones. GIA certified, ethically sourced, lab grown, and Canadian options.
• Watch batteries, sizings, and straps while you wait.
• Engraving.
• Free jewelry cleaning and inspection.
Family owned. Supporting the greater Madison community for over 85 years.
Honest+Integrity+Quality=GOODMAN’S JEWELERS.
133 W Johnson
Showcasing contemporary, one-of-a-kind and limited edition hand-crafted art metal jewelry, ceramics, wood, glass, photography, and gifts.
100 State
Unique pizza by the slice & fresh salad. Voted Wisconsin's best pizza by Food Network Magazine. Lunch, dinner and late-night; pick-up and delivery.
639 State
Official University of Wisconsin Badgers fan gear and gifts.
462 State
Fresh baked mix and match cookies daily. Have them delivered or pick them up in store!
346 State
Asian grocer stocking a variety of Asian goods such as vegetables, meat, snacks, and frozen foods.
507 State
Our crepes are made with fresh vegetable, fruit and meat. Each recipe's ingredient combination was tested thousands of times before delivering to our customer. Therefore, each recipe offers a unique taste. In-house seasoned beef and handmade cream are two secret ingredients in our crepes. Also offering Thai Ice Cream.
128 State
Wellness can be achieved naturally with PCR - Hemp Rich oil, found in all Jacob's Ladder products
340 State
Men's clothing, shoes, and accessories.
208 State
Traditional, kitchen-made candy and ice cream made fresh from premium ingredients and original recipes.
550 State
Huge walk-in humidor, CBD wellness center, hookah, clothing, tobacco accessories.
230 State
A Downtown Madison shopping destination for over 25 years. Little Luxuries offers curated gifts that support your well designed, mindful, sustainable lifestyle.
202 S Pinckney
Bike retailer and full service bike shop with memberships available that include access to shop space, storage, and more!
310 State
Boutique specializing in fun unique gifts, housewares and accessories.
409 State
New Age books, gifts, resource center and events since 1984.
1 John Nolen
Unique Frank Lloyd Wright-inspired gifts and Madison souvenirs.
Hand-crafted jewelry, contemporary craft and unique gifts.
316 State
Homemade gyros and Greek specialties with a beautiful rooftop garden dining area. Lunch, dinner and late night.

670 State
Used and out-of-print books, large general stock. Since 1954.
520 State
Selling unique gifts since 1972. Smoking, drinking and entertainment supplies and accessories. T-shirts, books and cards.
341 State
Offering RPG cards and accessories, board games, and more!
306 State
Stylish imports, worldwide fashions and much more.
447 W Gilman
Offering CBD products and consultation for your health needs.
329 State
New, recycled and imported apparel, clearance under $10.
132 State
When unique and thoughtful matters.
410 State
A recycled fashion boutique specializing in buying, selling, and trading high quality clothing & accessories, including high-end designer and vintage iconic apparel for both men and women.
402 W Gorham
Wines from around the world, all major domestic beers and hundreds of imports and micro brews, wide selection of liquor.
315 W Gorham
Fiction, Kids, Women's Studies, LGBT Books, Fair Trade Gifts. New and used books. Open late weekdays.
521 State
Authentic apparel celebrating the Wisconsin lifestyle. T-shirts, sweatshirts, accessories.
437 State
Custom frames sourced from international designers at affordable prices. Eye exams available.
301 W Johnson
All breakfast menu, day and night, made from scratch with fresh, organic, and local ingredients. Open Wed: 6am-3pm; Thurs & Fri: 6am-Midnight; Sat 6am until Sun 9pm (yes, the whole time.)
148 E Wilson
So Simple Shop is a one of a kind shopping experience in the Midwest, happily calling Madison, Wisconsin our home. At So Simple Shop, we are passionate about quality cashmere products and proudly sell authentic Mongolian wool. We are your local cashmere experts.
1 S Pinckney
Soha Diamond Co. was founded by a husband and wife who were born into a legacy of jewelers. Today, they celebrate ten generations of this craft by looking past “traditional” views and concepts when it comes to jewelry and diamonds. Their mission is to offer you a conscious and ethical luxury when celebrating life's greatest moments. They believe you should never have to sacrifice or violate the environment and human rights in order to wear fine jewelry.
5 N Pinckney
Wines from small, family growers that reflect a sense of place. Tastings and classes offered.
501 State
Grocery and convenience store. Coffee served.
619 State
Madtown's tie-dye, jam band and hippie shop featuring GD, Marley, Phish, DMB.
319 State
Since 1972 The Soap Opera has been bringing you high end natural bathing and grooming products, with a smile! Come create your very own custom scent or find your favorite natural brands and products here! You can breath pure oxygen in our aromatherapy oxygen lounge, and take some time to relax in our back courtyard. We cannot wait to meet you!
103 State
Cigarettes, cigars, hookahs, groceries and more.
302 State
Neighborhood convenience store, coffee served. Free tours daily!
449 State
Downtown's only bead store. Handmade and sterling jewelry.
711 State
Emporium for textbooks, school/office supplies & University of Wisconsin apparel & gifts.
604 State
Unique and modern clothing and home accessories.
15 E Main
Pharmacy and convenience store including groceries, photo, and cosmetics.
676 State
Convenience store including groceries, photo, and cosmetics. (No pharmacy at this location.)
401 State
Warby Parker was founded in 2010 with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear starting at $95 (a fraction of the going price!). And for every pair of glasses or sunglasses purchased, a pair of glasses is distributed to someone in need.
Most recently, we launched our first-ever brand of daily contacts, Scout by Warby Parker. Just like shopping for glasses, we believe that buying contacts should be easy and fun—plus leave you happy with money in your pocket. From eyeglasses and sunglasses to eye exams and contact lenses, we're excited to offer more accessible vision options than ever before.
119 State
Shop online or in store for the world's largest selection of Wisconsin Cheeses since 1938. Great for gifts and souvenirs.
30 N Carroll
Books, Wisconsin-themed items, gifts, children's gifts and souvenirs, made-in-Wisconsin and more.
30 W Mifflin
Military and patriotic gift and souvenir items, as well as a selection of books and videos on military and veterans’ affairs.
112 King
Brewery making and serving local craft brews.
Resources
- View the Directory
- Do Business Downtown
- Greater State Street Business Association
- Dane Buy Local
- Downtown Retailers by Category
Downtown Ambassadors
Stop by the Downtown Visitor Center at 452 State St. or our seasonal Downtown Information Booth located at the top of State Street for information, directions and a welcoming smile.