
Shop Downtown Madison
Downtown Madison is a unique shopping, business and cultural district that boasts more than 300 retail, restaurant and entertainment establishments, with most locally owned. A vibrant pedestrian and transit mall, State Street is the perfect setting to shop in all seasons. Spend a few hours or the entire day exploring specialty foods, luxury gifts, trendy clothing, fair-trade goods, fine art, jewelry and much more.
Downtown Madison Gift Certificates make a perfect gift for anyone!
News
Your Holiday Traditions Start Downtown
Start your season of celebration in Downtown Madison, WI.
Holiday Lights, A Winter Night Market, A Holiday Open House and a Cookie Walk...
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Perfect Fall Day
Here, three individuals with roots in Downtown Madison share what’s on their respective itineraries for a perfect fall day in downtown.
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Take a family-friendly foray in Downtown Madison
Downtown Madison isn’t just for college students and office workers. It’s a welcoming atmosphere for all, children and families included.
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BID Renewed for 5 MORE Years!
The property owners in Madison's Central BID have voted to renew the district for 5 more years.
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8 Tips to Make the Most of Madison’s Maxwell Street Days 2019
Slated for July 19-21 this year, this annual shopping event is not only a massive draw for State Street and adjoining streets, it’s the OG of Madison festivals.
Read more »
More News
Use the Business Directory to get acquainted
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109 State
Unusual, hand-crafted, well-made, footwear for men and women. Plus wearable art, handmade jewelry, accessories and other art.
673 State
Convenience store located at the end of State Street at the edge of the UW Campus.
444 State
We want to share our love of vintage toys, modern action figures, comic books, video games, and more with our fellow pop-culture fanatics.
230 State
A paper, craft and gift shop featuring gifts Made in Madison. Included are works by over 100 local & indie artists featuring fine papers, craft kits, handmade goods, workshops, instruction and inspiration.
23 S Pinckney
Offering a selection of high end beauty products as well as services such as everyday eyebrow and lash upkeep to a special makeup application and blowout.
510 State
Best selection of stones, clothing & carvings from the Far East. Sterling silver jewelry, unique home decor, cool clothes.
203 W Gorham
Huge selection of quality artist and craft supplies.
414 State
August is an amalgamation of streetwear, sneakers, art, music and literature.
429 State
Selling tobacco products and accessories; wide selection of glassware and vapes.
436 State
New, classic & uncommon music, since 1982. CDs, DVDs and vinyl.
800 Langdon
Located inside the memorial union, your one stop shop for snacks, souvenirs, and UW Badgers gear.
130 State
Expert engraving, trophies, plaques, ribbons, custom awards.
668 State
150,000 used and rare books. Located upstairs.
116 E Washington
Artisan Home Goods and Gift Boutique offering interior design services.
24 N Carroll
Wisconsin's largest camera store. Digital & film prints in 15 minutes.
636 State
Extensive selection of UW apparel and t-shirts printed in Madison for all your badger apparel needs.
11 W Main
Chocolates crafted locally using the finest ingredients.
750 University
Books, posters, cards, jewelry and gifts that support the exhibitions at the Chazen.
468 State
Family owned and Madison made super-premium ice cream, frozen yogurt, Italian ice, soy ice cream, and no sugar added ice cream
105 State
Gourmet popcorn made from scratch in many flavors, and other specialties.
438 N Frances
Handcrafted artwork using ancient and modern glassblowing tools and techniques. Services include custom orders, glassblowing lessons, and glass repair.
427 State
Numerous ice cream flavors, smoothies, cakes and shakes, plus choose your own toppings.
341 State
Prescriptions, CBD Oil, vitamins, natural cosmetics and body care.
113 King
Quality heritage denim, menswear and premium leather goods.
800 Langdon
Babcock Dairy ice cream is as delicious as it gets. From a single scoop waffle cone to the Freshman 15 sundae with 15 scoops of ice cream, all the classics are back and then some. Made fresh on the UW Campus.
214 State
A locally inspired gift shop and gallery in the heart of Downtown. If you’re looking for one-of-a-kind gifts, including unique cards and gifts from local artists, look no further.
508 State
Fair Trade fashion, accessories and household goods.
569 State
Since 1960, developing timeless and functional outdoor gear.
216 North Henry Street
Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits.
449 State
DVD rentals. Mainstream Hollywood plus large selection of foreign, independent, documentary and anime films. Since 1985.
644 State
Our boutiques offer an eclectic mix of carefully-curated clothing, bright baubles, bold accessories, and playful gifts that are as fun to give as they are to receive.
434 State
Skateboard, longboard and roller derby products, apparel and accessories. Skater owned and operated.
12 S Carroll
Fromagination features artisan cheese from Wisconsin…and all over the United States and the world. Working one-on-one with you to pair cheeses with wine, beer, crackers, preserves, honey and other perfect companions. Creating an unique experience for each guest. Stop in and taste more than 100 cheeses, and other wonderful local specialty foods. Many items proudly made here in Wisconsin.
640 State
Video game retailer. Trade your games and DVDs for cash or credit.
401 N Lake
Specializing in dance and fitness apparel; wide selection of apparel and equipment for people who move. By appointment.
220 State
Change the below to read “Engagement rings, conflict free diamonds, lab grown, and Canadian diamonds. Gemstone jewelry, watches, and officially licensed UW Badger merchandise.
At Goodman’s Jewelers you can expect:
• An inviting and comfortable experience. We are a NON-comissioned team.
• Educated staff to answer your questions. We are GIA trained and certified.
• Onsite Goldsmith. Full service repair and custom work.
• Custom CAD design.
• Appraisals included with purchase. Done by our GIA certified Graduate Gemologist.
• Largest on hand selection of diamonds and loose gemstones. GIA certified, ethically sourced, lab grown, and Canadian options.
• Watch batteries, sizings, and straps while you wait.
• Engraving.
• Free jewelry cleaning and inspection.
Family owned. Supporting the greater Madison community for over 85 years.
Honest+Integrity+Quality=GOODMAN’S JEWELERS.
133 W Johnson
Showcasing contemporary, one-of-a-kind and limited edition hand-crafted art metal jewelry, ceramics, wood, glass, photography, and gifts.
639 State
Official University of Wisconsin Badgers fan gear and gifts.
462 State
Fresh baked mix and match cookies daily. Have them delivered or pick them up in store!
340 State
Men's clothing, shoes, and accessories.
309 State
Contemporary clothing, footwear and accessories for women.
208 State
Traditional, kitchen-made candy and ice cream made fresh from premium ingredients and original recipes.
550 State
Huge walk-in humidor, cigs, RYO accessories, hookahs, clothing.
230 State
A Downtown Madison shopping destination for over 25 years. Little Luxuries offers curated gifts that support your well designed, mindful, sustainable lifestyle.
310 State
Boutique specializing in fun unique gifts, housewares and accessories.
512 State
Independent optometrists; lab on site, contact lenses.
440 State
New Age books, gifts, resource center and events since 1984.
1 John Nolen
Unique Frank Lloyd Wright-inspired gifts and Madison souvenirs.
Hand-crafted jewelry, contemporary craft and unique gifts.
631 State
Health and fitness shop offering sports supplements, weight loss aids, and vitamins.
670 State
Used and out-of-print books, large general stock. Since 1954.
520 State
Selling unique gifts since 1972. Smoking, drinking and entertainment supplies and accessories. T-shirts, books and cards.
341 State
Offering RPG cards and accessories, board games, and more!
306 State
Stylish imports, worldwide fashions and much more.
329 State
New, recycled and imported apparel, clearance under $10.
132 State
Better lifestyle through nature's beauty.
410 State
A recycled fashion boutique specializing in buying, selling, and trading high quality clothing & accessories, including high-end designer and vintage iconic apparel for both men and women.
402 W Gorham
Wines from around the world, all major domestic beers and hundreds of imports and micro brews, wide selection of liquor.
315 W Gorham
Fiction, Kids, Women's Studies, LGBT Books, Fair Trade Gifts. New and used books. Open late weekdays.
307 State
A premier collection of clothing, lingerie and accessories for women.
346 State
Huge frame selection, eye exams and contacts.
521 State
Authentic apparel celebrating the Wisconsin lifestyle. T-shirts, sweatshirts, accessories.
437 State
Custom frames sourced from international designers at affordable prices. Eye exams available.
224 State
One-of-a-kind Fair Trade handmade products from around the world.
5 N Pinckney
Wines from small, family growers that reflect a sense of place. Tastings and classes offered.
501 State
Grocery and convenience store. Coffee served.
619 State
Madtown's tie-dye, jam band and hippie shop featuring GD, Marley, Phish, DMB.
319 State
Body and skin care products. A Madison landmark since 1972.
103 State
Cigarettes, cigars, hookahs, groceries and more.
302 State
Neighborhood convenience store, coffee served. Free tours daily!
449 State
Downtown's only bead store. Handmade and sterling jewelry.
610 State
At the Under Armour brand house you can pick up all of your favorite Under Armour gear as well as the newest innovations.
711 State
Emporium for textbooks, school/office supplies & University of Wisconsin apparel & gifts.
604 State
Unique and modern clothing and home accessories.
127 State
VOM FASS offers vintage wines of different regions and wineries as well as premium vinegars, oils and spirits in a variety of quantities.
15 E Main
Pharmacy and convenience store including groceries, photo, and cosmetics.
676 State
Convenience store including groceries, photo, and cosmetics. (No pharmacy at this location.)
119 State
Shop online or in store for the world's largest selection of Wisconsin Cheeses since 1938. Great for gifts and souvenirs.
30 N Carroll
Books, Wisconsin-themed items, gifts, children's gifts and souvenirs, made-in-Wisconsin and more.
30 W Mifflin
Military and patriotic gift and souvenir items, as well as a selection of books and videos on military and veterans’ affairs.
122 State
Sculpture, paintings, photography and more by artists from Dane County. Located upstairs.
Resources
- View the Directory
- Do Business Downtown
- Greater State Street Business Association
- Dane Buy Local
- Downtown Retailers by Category
Downtown Ambassadors
Stop by the Downtown Visitor Center at 452 State St. or our seasonal Downtown Information Booth located at the top of State Street for information, directions and a welcoming smile.