Shop Downtown Madison

Downtown Madison is a unique shopping, business and cultural district that boasts more than 300 retail, restaurant and entertainment establishments, with most locally owned. A vibrant pedestrian and transit mall, State Street is the perfect setting to shop in all seasons. Spend a few hours or the entire day exploring specialty foods, luxury gifts, trendy clothing, fair-trade goods, fine art, jewelry and much more.

Shop Downtown businesses with our new eGift Card program


Downtown Possibilities eGift Card

This virtual gift card is good at 50+ locations in the State St. and Capitol Square area. Send the perfect holiday gift via text or email.
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Shine On Madison

Enjoy holiday lights and festive events Downtown this holiday season. Family-friendly fun includes the winter market, Downtown shopping, and arts presentations. November 18 – January 9.
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Madison Night Market

Vendors showcase handmade products, local art, artisan gifts, prepared foods, and fresh produce. Plus live music, artists, special visiting food carts, and pop-up restaurant experiences.
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Announcing the Downtown Madison Fund

The purpose of this fund is to promote the vitality of downtown and leverage opportunities within and immediately adjacent to Madison’s Central Business Improvement District (BID).
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COVID 2020 Updates

Downtown Madison Information and Updates during the 2020 COVID-19 Pandemic.
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More News

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Use the Business Directory to get acquainted





Shop online or in store for the world's largest selection of Wisconsin Cheeses since 1938. Great for gifts and souvenirs.

Fontana Sports Specialties
216 North Henry Street
(608) 257-5043
Certificates accepted here

Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits.


The Visitor Center is currently closed, but you can search through our directory , attractions , and see how you can support downtown businesses by heading to our Updates Page


Huge walk-in humidor, CBD wellness center, hookah, clothing, tobacco accessories.

673 State

Convenience store located at the end of State Street at the edge of the UW Campus.

[Supra] Sneakers
224 State

Supra, located on State Street, offers an array of today's trend, exclusive and hard to find sneakers, streetwear and collectibles. We carry Nike Air Jordan (all styles), Travis Scott Cactus Jack, Yeezy, Off-White, Vlone, Bravest Studio, Fear of God Essentials, Bape, Eric Emanuel, Supreme, trading cards, skate boards and much more. One-stop sneaker, streetwear and collectibles destination. Inventory changes daily.

230 State

A paper, craft and gift shop featuring gifts Made in Madison. Included are works by over 100 local & indie artists featuring fine papers, craft kits, handmade goods, workshops, instruction and inspiration.

Arch Apothecary
23 S Pinckney

Offering a selection of high end beauty products as well as services such as everyday eyebrow and lash upkeep to a special makeup application and blowout.

Art Gecko
510 State
(608) 280-8053
Certificates accepted here

Best selection of stones, clothing & carvings from the Far East. Sterling silver jewelry, unique home decor, cool clothes.

Huge selection of quality artist and craft supplies.

414 State

August serves as a multifaceted retail space that honor's Madison’s deep traditions of forward thinking, education and the arts. While our main focus is on streetwear and sneakers, it will be our duty to welcome all members of our community to share in the exchange of ideas, art and fashion while providing access to rare brands. August has been positioned to organically evolve into a community staple for years to come. It is essential that our shop functions not only as a premier footwear and apparel boutique but also as a cultural linchpin to the community which it serves and provides a platform and voice to those who feel they don’t have one.

August cross functions as a venue for the performing and visual arts under the AUGUST AUX brand banner. These live sessions feature hip hop, poetry, spoken word, jazz and more. We have formally partnered with UW’s First Wave scholarship program to provide an educational approach to event planning and execution. Last, we curate both SoundCloud and Spotify pages where we feature our AUGUST AUX mixes that are created by our staff, DJ’s from Madison, NYC, LA and abroad.

August recently launched the AUGUST ART COLLECTIVE which now allows August to function as an art gallery that supports local artists during monthly art exhibitions.

Last, we begin an initiative called THE AUGUST SALÓN which is a community workshop that focuses on education where we facilitate discussions ranging from entrepreneurship, politics & activism, social issues, the business of music, screen printing workshops and more.

While Madison is a host to many creative minds, there are not many entities that are dedicated to providing a platform for youth culture expression. August is here to fill that void.

Azara Hookah
429 State
(608) 630-8618
Certificates accepted here

Selling tobacco products and accessories; wide selection of glassware and vapes.

B-Side Records
436 State
(608) 255-1977
Certificates accepted here

New, classic & uncommon music, since 1982. CDs, DVDs and vinyl.

Badger Liquor
402 State

Wine, beer and spirits.

Badger Market
800 Langdon

Designed for convenience, the Badger Market is located just inside the main first floor entrance. Whether you’re in a hurry and need a quick bite or beverage, or you’re looking for a way to keep a little piece of the Terrace with you, the Badger Market can help. Visitors can find Steep & Brew coffee, grab-and-go lunches, snacks, small grocery items, office supplies and Terrace gear and apparel.

Blum's Trophies
130 State

Expert engraving, trophies, plaques, ribbons, custom awards.

Browzers Bookshop
668 State
(608) 255-5521
Certificates accepted here

150,000 used and rare books. Located upstairs.

Chocolates crafted locally using the finest ingredients.

Chazen Museum of Art
750 University

Home to the second-largest collection of art in Wisconsin, with permanent collections, temporary exhibitions, education programs and events.

Family owned and Madison made super-premium ice cream, frozen yogurt, Italian ice, soy ice cream, and no sugar added ice cream

(608) 255-2994
Certificates accepted here

Gourmet popcorn made from scratch in many flavors, and other specialties.

Classy Glass
438 N Frances

Handcrafted artwork using ancient and modern glassblowing tools and techniques. Services include custom orders, glassblowing lessons, and glass repair.

Culture Collectives
440 & 444 State

The Culture Collectives are now open on State Street! Eleven vendors were selected to pop-up their businesses in the two storefronts located at 440 and 444 State Street. They are:

Ardorposh is a contemporary and modest clothing boutique for women who desire trendy styles. Better Footprints is an eco-friendly shop for reusable and naturally made products such as solid shampoo bars, toxic free makeup, reusable straws, bamboo toothbrushes and much more. DKs Boutique is a small boutique store that sells unique accessories for all ages. El Legado is a company that offers clothes, accessories, jewelry, and genuine handmade items shipped from their home countries. Intuition Productions is a multi-media edutainment production and merchandise company. Madame Chu Delicacies is a company that offers handcrafted products specializing in Southeast Asian delicacies. Marche-Isa Co is a small shop selling clothing and accessories from Africa. Nobbits USA is a company that sells high-performance shoelaces. Oceans Laugh is a company that sells flower bath kits and jars. OnlyOne Photography is a company that offers photography services and art for wall decoration. Restoration Soap & Bodycare is a soap company that produces natural and sustainable sourced products using unique oil blends, purees and botanicals from around the globe.

“I’m excited that we are able to provide this opportunity to these small businesses, all owned by People of Color,” said Mayor Satya Rhodes-Conway, “These vendors are unique and diverse. Most of their products you cannot get anywhere else in the city, which is why these pop-ups will enhance the special shopping experience on State Street.”

The Madison Pop-Up Shop Program is a new City of Madison initiative to support small-scale, less-resourced businesses and fill vacant storefronts as the community recovers from the COVID-19 pandemic. This program, announced earlier this year, is a collaboration between the City of Madison, JD McCormick Properties, the Hmong Wisconsin Chamber of Commerce, the Latino Chamber of Commerce of Dane County, the Madison Black Chamber of Commerce and the Madison’s Central Business Improvement District.

“I am so proud of our partners in making this pop-up shop program a reality,” said Saran Ouk, City of Madison Office of Business Resources Manager, “This collaboration is helping to create opportunities for small, minority-owned businesses in our community, helping customers access unique shopping experiences and increasing foot traffic to State Street.”

While these businesses are open now Sunday through Saturday from 10am-6pm, the official grand opening of the Culture Collectives Pop-Up Shops will be on Friday October 22nd.

Daily Scoop
800 Langdon

Babcock Dairy ice cream is as delicious as it gets. From a single scoop waffle cone to the Freshman 15 sundae with 15 scoops of ice cream, all the classics are back and then some. Made fresh on the UW Campus.

508 University

We're the store you need when you need it most. Whether it's coffee on your way to work, a quick bite to eat, or those last-minute home supplies — we've got you covered.

Dotty Dumpling's Dowry
317 N Frances

Longtime local institution offering specialty burgers, cheese curds & tap beers in quirky digs. Grilling burgers since 1974.

The Visitor Center is currently closed, but you can search through our directory , attractions , and see how you can support downtown businesses by heading to our Updates Page

Duet by Jazzman
309 State

Women's clothing brought to you by Jazzman, the longtime boutique known for unique, stylish shirts, jackets, footwear & accessories.

559 State

Since 1960, developing timeless and functional outdoor gear.

Fontana Sports Specialties
216 North Henry Street
(608) 257-5043
Certificates accepted here

Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits.

Forkful Market
420 State

Skip a trip to the store and get groceries, goods, pantry staples, and more delivered from Forkful Market!

(608) 255-1994
Certificates accepted here

DVD rentals. Mainstream Hollywood plus large selection of foreign, independent, documentary and anime films. Since 1985.

Frances Street Market
438 N Frances

Offering delivery of convenience store goods, snacks, and fresh sandwiches and foods.

Freedom Skate Shop
434 State

Skater owned and operated in the heart of Madison, WI since 1998.
We provide the largest selection of skate shoes, decks, clothing, and accessories in Madison.
Open 7 days a week.
Stop in and check us out.

12 S Carroll

Fromagination features artisan cheese from Wisconsin…and all over the United States and the world. Working one-on-one with you to pair cheeses with wine, beer, crackers, preserves, honey and other perfect companions. Creating an unique experience for each guest. Stop in and taste more than 100 cheeses, and other wonderful local specialty foods. Many items proudly made here in Wisconsin.

Gazelle Dance
401 N Lake

Specializing in dance and fitness apparel; wide selection of apparel and equipment for people who move. By appointment.

Serving breakfast, lunch, and home made ice cream made in house, including vegan options.

Engagement rings, conflict free diamonds, lab grown, and Canadian diamonds. Gemstone jewelry, watches, and officially licensed UW Badger merchandise.

At Goodman’s Jewelers you can expect:

• An inviting and comfortable experience. We are a NON-comissioned team.
• Educated staff to answer your questions. We are GIA trained and certified.
• Onsite Goldsmith. Full service repair and custom work.
• Custom CAD design.
• Appraisals included with purchase. Done by our GIA certified Graduate Gemologist.
• Largest on hand selection of diamonds and loose gemstones. GIA certified, ethically sourced, lab grown, and Canadian options.
• Watch batteries, sizings, and straps while you wait.
• Engraving.
• Free jewelry cleaning and inspection.
Family owned. Supporting the greater Madison community for over 85 years.
Honest+Integrity+Quality=GOODMAN’S JEWELERS.

(608) 257-9248
Certificates accepted here

Unique pizza by the slice & fresh salad. Voted Wisconsin's best pizza by Food Network Magazine. Lunch, dinner and late-night; pick-up and delivery.

639 State
(608) 251-0495
Certificates accepted here

Official University of Wisconsin Badgers fan gear and gifts.

Insomnia Cookies
462 State

Fresh baked mix and match cookies daily. Have them delivered or pick them up in store!

542 State

Specialty candy, novelties and gifts.

J&P Fresh Market
346 State

Asian grocer stocking a variety of Asian goods such as vegetables, meat, snacks, and frozen foods.

449 State

Our crepes are made with fresh vegetable, fruit and meat. Each recipe's ingredient combination was tested thousands of times before delivering to our customer. Therefore, each recipe offers a unique taste. In-house seasoned beef and handmade cream are two secret ingredients in our crepes. Also offering Thai Ice Cream.

307 State
(608) 256-2062
Certificates accepted here

Men's clothing, shoes, and accessories.

208 State
(608) 661-4431
Certificates accepted here

Traditional, kitchen-made candy and ice cream made fresh from premium ingredients and original recipes.

Huge walk-in humidor, CBD wellness center, hookah, clothing, tobacco accessories.

Little Luxuries
230 State

A Downtown Madison shopping destination for over 25 years. Little Luxuries offers curated gifts that support your well designed, mindful, sustainable lifestyle.

Madison Bicycle Center
202 S Pinckney

Bike retailer and full service bike shop with memberships available that include access to shop space, storage, and more!

Boutique specializing in fun unique gifts, housewares and accessories.

(608) 256-5432
Certificates accepted here

New Age books, gifts, resource center and events since 1984.

Unique Frank Lloyd Wright-inspired gifts and Madison souvenirs.

(608) 257-3222
Certificates accepted here

Hand-crafted jewelry, contemporary craft and unique gifts.

Parthenon Gyros
316 State

Homemade gyros and Greek specialties with a beautiful rooftop garden dining area. Lunch, dinner and late night.

Paul's Book Store
670 State

Used and out-of-print books, large general stock. Since 1954.

Power Nine Games
341 State

Offering RPG cards and accessories, board games, and more!

(608) 256-7075
Certificates accepted here

Stylish imports, worldwide fashions and much more.

329 State
(608) 251-3419
Certificates accepted here

New, recycled and imported apparel, clearance under $10.

Red Square Flowers
132 State

When unique and thoughtful matters.

410 State
(608) 257-1018
Certificates accepted here

A recycled fashion boutique specializing in buying, selling, and trading high quality clothing & accessories, including high-end designer and vintage iconic apparel for both men and women.

(608) 257-0400
Certificates accepted here

Wines from around the world, all major domestic beers and hundreds of imports and micro brews, wide selection of liquor.

(608) 661-4350
Certificates accepted here

Authentic apparel celebrating the Wisconsin lifestyle. T-shirts, sweatshirts, accessories.

SEE Eyewear
437 State

Custom frames sourced from international designers at affordable prices. Eye exams available.

Short Stack Eatery
301 W Johnson

All breakfast menu, day and night, made from scratch with fresh, organic, and local ingredients. Open Wed: 6am-3pm; Thurs & Fri: 6am-Midnight; Sat 6am until Sun 9pm (yes, the whole time.)

214 State

Recycled vintage clothing, restocked every day. We buy and trade in store.

So Simple Shop
148 E Wilson

So Simple Shop is a one of a kind shopping experience in the Midwest, happily calling Madison, Wisconsin our home. At So Simple Shop, we are passionate about quality cashmere products and proudly sell authentic Mongolian wool. We are your local cashmere experts.

Soha Diamond Co.
1 S Pinckney

Soha Diamond Co. was founded by a husband and wife who were born into a legacy of jewelers. Today, they celebrate ten generations of this craft by looking past “traditional” views and concepts when it comes to jewelry and diamonds. Their mission is to offer you a conscious and ethical luxury when celebrating life's greatest moments. They believe you should never have to sacrifice or violate the environment and human rights in order to wear fine jewelry.

Soli by Jazzman
340 State

Longtime menswear boutique known for unique, stylish shirts, jackets, footwear & accessories.

(608) 819-6191
Certificates accepted here

Wines from small, family growers that reflect a sense of place. Tastings and classes offered.

(608) 256-9934
Certificates accepted here

Grocery and convenience store. Coffee served.

Sunshine Daydream
619 State

Madtown's tie-dye, jam band and hippie shop featuring GD, Marley, Phish, DMB.

610 State

A small scale version of the traditional Target store.

The Soap Opera
319 State
(608) 251-4051
Certificates accepted here

Since 1972 The Soap Opera has been bringing you high end natural bathing and grooming products, with a smile! Come create your very own custom scent or find your favorite natural brands and products here! You can breath pure oxygen in our aromatherapy oxygen lounge, and take some time to relax in our back courtyard. We cannot wait to meet you!

The Vineyard Liquor
626 University

Wine, beer, and spirits.

Tobacco Mart
103 State
(608) 819-8895
Certificates accepted here

Cigarettes, cigars, hookahs, groceries and more.

Triangle Market
302 State

Neighborhood convenience store, coffee served. Free tours daily!

Tropic Jewel
449 State

Downtown's only bead store. Handmade and sterling jewelry.

(608) 257-3784
Certificates accepted here

Emporium for textbooks, school/office supplies & University of Wisconsin apparel & gifts.

Urban Outfitters
604 State

Unique and modern clothing and home accessories.

15 E Main
(608) 257-3814
Certificates accepted here

Pharmacy and convenience store including groceries, photo, and cosmetics.

Walgreens Corner W
676 State
(608) 257-2556
Certificates accepted here

Convenience store including groceries, photo, and cosmetics. (No pharmacy at this location.)

Warby Parker
401 State

Warby Parker was founded in 2010 with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear starting at $95 (a fraction of the going price!). And for every pair of glasses or sunglasses purchased, a pair of glasses is distributed to someone in need.

Most recently, we launched our first-ever brand of daily contacts, Scout by Warby Parker. Just like shopping for glasses, we believe that buying contacts should be easy and fun—plus leave you happy with money in your pocket. From eyeglasses and sunglasses to eye exams and contact lenses, we're excited to offer more accessible vision options than ever before.

Shop online or in store for the world's largest selection of Wisconsin Cheeses since 1938. Great for gifts and souvenirs.

Books, Wisconsin-themed items, gifts, children's gifts and souvenirs, made-in-Wisconsin and more.

Military and patriotic gift and souvenir items, as well as a selection of books and videos on military and veterans’ affairs.

Brewery making and serving local craft brews.

See full directory


Downtown Ambassadors

Stop by the Downtown Visitor Center at 452 State St. or our seasonal Downtown Information Booth located at the top of State Street for information, directions and a welcoming smile.