Downtown Ambassadors: Just Ask!

When you're visiting Downtown Madison, chances are you'll have a few questions. Our Information Ambassadors work as concierges, ready to offer maps, downtown directions, event information, shopping and dining suggestions and a friendly smile.

Wearing their signature blue shirts, Information Ambassadors can be found at the Downtown Madison Visitor Center seven days a week year-round, in an information booth on the Capitol Square during the warmer months, on a trolley during the holiday season and at special events throughout the year.

Ask Online

Send us your questions and we'll respond by email.


2024 Downtown Information Tables

Get your questions answered by Downtown Ambassadors at the following special events:

  • Quilt Expo, September 5-7 2024
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • World Dairy Expo, October 1-4 2024
    Alliant Energy Center, 1919 Alliant Energy Center Way

Special Activities

The Visitor Center and Info Booth may feature extended hours during special events. Check here for updates.

  • Visitor Center open until 8pm for Madison Night Markets (2024 Dates TBA)

Be An Ambassador

Downtown Madison has two ambassador program - Downtown Information Ambassadors and Special Event Ambassadors. Read more.

2024 Community Partnership Opportunities

To learn more about Community Partnership Opportunities , please contact:

Matt Tramel
Executive Director

About Us

Downtown Visitor Center

The year-round Downtown Madison Visitor Center is located at 452 State Street in a renovated Lisa Link Peace Park. Downtown Ambassadors are staffing the Visitor Center in partnership with Madison Parks. Stop by for maps, directions, event information, and shopping and dining suggestions.

452 State St.

Daily: 11am-5pm

Downtown Visitor Booth

The Downtown Madison Visitor Booth is open seasonally at the top of State Street. Located near the Capitol Square this booth is staffed for most major events to help visitors as they explore the heart of the city.

Top of State St.

May - Setember
Sun-Tue: 11am-2pm
Wed-Sat: 11am-5pm

Info Booth hours may vary due to weather and staff availability.