Shop * Dine * Play Downtown
Shop Downtown businesses with our new eGift Card program
As Greater Madison’s official destination marketing organization, Destination Madison drives economic impact through tourism. We attract leisure visitors, conventions and sporting events to the area, and partner with local businesses to position Madison as one of the world’s most vibrant and innovative places to live, work and visit.
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Downtown Possibilities eGift Card
This virtual gift card is good at 50+ locations in the State St. and Capitol Square area. Send the perfect holiday gift via text or email.
Shine On Madison
Enjoy holiday lights and festive events Downtown this holiday season. Family-friendly fun includes the winter market, Downtown shopping, and arts presentations. November 18 – January 9.
Madison Night Market
Vendors showcase handmade products, local art, artisan gifts, prepared foods, and fresh produce. Plus live music, artists, special visiting food carts, and pop-up restaurant experiences.
Announcing the Downtown Madison Fund
The purpose of this fund is to promote the vitality of downtown and leverage opportunities within and immediately adjacent to Madison’s Central Business Improvement District (BID).
COVID 2020 Updates
Downtown Madison Information and Updates during the 2020 COVID-19 Pandemic.