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Shop Downtown businesses with our new eGift Card program

Downtown Madison

Lunar New Year

Downtown is the place to celebrate Lunar New Year! Join us for a special Chinese Lion Dance performance by the Zhong Yi Kung Fu Association on Thursday 2/17 at 6pm in Lisa Link Peace Park!

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UW Campus and Visitor Relations

UW-Madison campus and community information and assistance inside the Memorial Union. Info Desks also available at Union South and the Wisconsin Institute for Discovery.

News

Downtown Possibilities eGift Card

This virtual gift card is good at 50+ locations in the State St. and Capitol Square area. Send the perfect holiday gift via text or email.
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Shine On Madison

Enjoy holiday lights and festive events Downtown this holiday season. Family-friendly fun includes the winter market, Downtown shopping, and arts presentations. November 18 – January 9.
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Madison Night Market

Vendors showcase handmade products, local art, artisan gifts, prepared foods, and fresh produce. Plus live music, artists, special visiting food carts, and pop-up restaurant experiences.
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Announcing the Downtown Madison Fund

The purpose of this fund is to promote the vitality of downtown and leverage opportunities within and immediately adjacent to Madison’s Central Business Improvement District (BID).
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COVID 2020 Updates

Downtown Madison Information and Updates during the 2020 COVID-19 Pandemic.
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Downtown Madison Businesses

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