Shine On Madison Presented by Don's Home Furniture

Madison’s Central Business Improvement District’s (BID), unified Downtown Holiday Celebration called “Shine On Madison” continues in 2022. Shine On Madison is six-week community event, started in 2017 to increase visibility and traffic to businesses downtown, includes a seasonal lighting ceremony, a winter market, a special focus on downtown retailers, enjoyment of the arts and a strong sense of community. This year the event is November 19, 2022 – January 9, 2023. This year's event is Sponsored by Don's Home Furniture.

Downtown Madison is the perfect place to celebrate the season with friends and family.

In 2017, as part of their 75th anniversary, the Madison Community Foundation helped the BID add new lighted activity areas to the downtown. These new lights, along with over 100 snowflake pole lights and seasonal planters create a fun festive feel to downtown Madison.

NEW IN 2022 – Efforts continue to create a vibrant celebration of community. The BID, with support from community sponsors, has added two NEW cultural displays with the intention to continue to grow this effort over the next several years. Visitors can now view a Menorah in celebration of Hanukkah (12/18/22 - 12/26/22) and a Kinara in honor of Kwanzaa (12/26/22 - 1/1/23) where E. Washington Ave. meets the Capitol Square. Both displays will be up 11/19 - 1/29/23.

Also in 2022, additional decorations have been added to the 100 block of State Street. These decorations along the 100 block represent a variety of options to consider for the future. Check out the newly updated snowflakes high on the poles, the garland wrapped pedestrian poles and all the different lights! Community feedback is welcome at

Join Santa & Mrs. Claus for a special ceremony beginning at 6pm on November 19 where the Capitol Square meets State St. At 6:08pm (a nod to our 608 area code) we will turn on all the lights! We have many special surprises in store for this very special event! In addition to a special Madison Night Market; dozens of downtown businesses will be open late with shopping specials.

The Madison Night Market will include several vendors showcasing handmade products, local art, artisan gifts, prepackaged foods, games and special visiting food carts. This winter event will be held on the 100 block of State St on November 19 from 4pm – 8pm. Retailers and restaurants in the area will feature warm drinks and delicious food. For more info head here.

This year the BID has partnered to present a tour of 15 Community Planters. These planters have been “adopted” by local non-profit organizations and are scattered throughout the downtown. These organizations will add special decorations and share information about the work they do. The displays will be turned on at 6:08pm on November 19, 2022 and stay up through January 9, 2023.

Community Planter Partners include:

Boys & Girls Club of Dane County
Canopy Center
Culture Collectives
Glacier's Edge Council, BSA
League of Women Voters Dane County
Madison Ballet
Madison BCycle
Madison Reading Project
Madison Senior Center
Progress Center for Black Women
Sierra Club Four Lakes Chapter
Sustain Dane
Saint Vincent de Paul Madison - Youth Council
Wisconsin Women's Business Initiative Corporation (WWBIC) & Kiva
Vision Zero Madison

Many area property and business owners are participating too! ALL displays will be turned on at 6:08pm on November 19 and stay up through January 9, 2023. A digital map marking the locations will be available November 19.



2022 Sponsors

Presenting Sponsor:

Community Planters:
Madison National Life, A Horace Mann Company
Downtown Caroling:
Colectivo Coffee
Social Media:
Strategic Brand Marketing
Window Decoration Competition:
Summit Credit Union
Candy Cane Lane:
Park Bank
Hanukkah Display:
Renning, Lewis & Lacy

2022 Special Events

2022 Calendar

Check out the Event List

2022 Map

Here is an Interactive Map