Shine On Madison

Madison’s Central Business Improvement District’s (BID), unified Downtown Holiday Celebration called “Shine On Madison” continues in 2021. Shine On Madison is six-week community event, started in 2017 to increase visibility and traffic to businesses downtown, includes a seasonal lighting ceremony, a winter market, a special focus on downtown retailers, enjoyment of the arts and a strong sense of community. This year the event is November 18, 2021 – January 9, 2022.

Downtown Madison is the perfect place to celebrate the season with friends and family.

In 2017, as part of their 75th anniversary, the Madison Community Foundation helped the BID add new lighted activity areas to the downtown. These new lights, along with over 100 snowflake pole lights and seasonal planters create a fun festive feel to downtown Madison.

This year the BID has partnered to present a tour of 15 Community Planters. These planters have been “adopted” by local non-profit organizations and are scattered throughout the downtown. These organizations will add special decorations and share information about the work they do. The displays will be turned on at 6:08pm on November 18, 2021 and stay up through January 9, 2022.

Community Planter partners include:
Black Men Coalition of Dane County
Boys & Girls Club of Dane County
Capitol Neighborhoods Inc.
Culture Collectives
EOTO Culturally Rooted
Ma, Paws, and Me Rescue
Madison Ballet
Madison BCycle
Madison Reading Project
Progress Center for Black Women
Saint Vincent de Paul Madison
Second Harvest Foodbank of Southern Wisconsin
Sierra Club - Four Lakes Chapter
Strategic Brand Marketing on behalf of Catalyst for Change
Sustain Dane

Many area property and business owners are participating too! ALL displays will be turned on at 6:08pm on November 18 and stay up through January 9, 2022. A digital map marking the locations will be available November 18.

Join Santa & Mrs. Claus for a special ceremony beginning at 6pm on November 18 where the Capitol Square meets State St. At 6:08pm (a nod to our 608 area code) we will turn on all the lights! We have many special surprises in store for this very special event! In addition to a special Madison Night Market; more than 50+ downtown businesses will be open late with shopping specials.

MADISON NIGHT MARKETS (November 18 and December 16)
The Madison Night Markets will include 50+ vendors showcasing handmade products, local art, artisan gifts, prepackaged foods, games and special visiting food carts. This winter event will be held from the 100 block to the 600 block of State St and on Gilman St on November 18 and December 16 from 4pm – 9pm. Retailers and restaurants in the area will feature warm drinks and delicious food. For more info head here.

Featuring LIVE local music at the Madison Night Market, for more info, head here.

Shine on Madison Display and Community Planter Map

2021 Special Events

2021 Calendar

Check out our Event List

2021 Map

Shine On Madison Map