November 28-30, 2025 | State Street & Capitol Square
FREE shopping gift bags filled with goodies, and shopping specials from downtown businesses, live music, special performances from Kids in the Rotunda, and more.
2025 Event Details
Also, visit the Shine On Madison page for events and lighting displays all season long!
Special Events and Activities
Live Music at Top of State
Friday, November 28
- 12-2pm: TBD
- 2-4pm: TBD
Saturday, November 29
- 12-2pm: TBD
- 2-4pm: TBD
Sunday, November 30
- 12-2pm: TBD
Santa in the City
Bring the whole family downtown on select dates to share in the magic of the season with the big man himself. Dates, times & location coming soon.
Holiday Open House and Shine on Madison Map
Coming soon
Downtown Business Specials
All Weekend Long
Jingle-SHOP in YOUR Downtown with these great specials!
Coming soon
Special Thanks
Shine On Madison is brought to you by Fortune Favors, Madison Gas & Electric Foundation, Steve Brown Apartments, and Madison's Central Business Improvement District (BID).
