November 29 - December 1, 2024 | State Street & Capitol Square
Holiday activities including the Holiday Trolley, Gift Bags, and shopping specials from downtown businesses.
Follow along on Facebook here!
2024 Event Details
Also, visit the Shine On Madison page for events and lighting displays all season long!
Special Events and Activities
Live Music at Top of State
Friday, November 29
- 12-2pm: Eric De Los Santos
- 2-4pm: Idledaze
Saturday, November 30
- 12-2pm: Wend O'Lynn
- 2-4pm: Eric De Los Santos
Sunday, December 1
- 12-2pm: B.J. Fisher
Downtown Madison Holiday Shopping Trolley
A special thanks to
Don's Home Furniture
for sponsoring the Downtown Holiday Trolley!
10am - 4pm
- November 29
- November 30
- December 7
- December 21
The Holiday Shopping Trolley strolls State Street and the Capitol Square stopping on each block along the way. Ride the trolley to your next shopping destination, or just enjoy the scenic loop with this downtown tradition.
Don't forget to pick up your Downtown Holiday Gift Bag with gifts specials from some of your favorite Downtown Businesses. Gift bags are available for the first 500 people on the Holiday Trolley as well as at our Downtown Visitor Center at 452 State St. while supplies last.
Downtown Madison's holiday shopping trolley is brought to you by Don's Home Furniture.
Family Photo Op
A special thank you to
Chapter Madison
for sponsoring the Family Photo Opp!
Friday, November 29 - Sunday, December 1
Get the CUTEST family photos yet with our giant ornament balloon sculpture! Head to the top of State Street any time over the weekend. The scuplture will be ready for your photos by 10am on Friday and will be de-installed on Sunday after 4pm.
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Holiday Open House and Shine on Madison Map
Downtown Business Specials
All Weekend Long
Jingle-SHOP in YOUR Downtown with these great specials!
As of 11/18/24
—check back often for updates!
- Art Gecko State (510 State St): 20% Off Stone of the Week
-
Artist & Craftsman Supply
(203 W Gorham St #1): Holiday deals all weekend long, including:
- Double Points Weekend: Double points on in-store purchases for A&C Rewards Members
- $100 A&C Gift Card Raffle in-store for A&C Rewards Members
- Richeson, Art Alternatives & Mabef Easels – Up To 50% OFF MSRP
- Select Art Sets – Up To 50% OFF MSRP
- Kikkerland Cross Stitch & Punch Needle Kits – 25% OFF MSRP
- Sullivans Embroidery Floss, Multicraft Embroidery Floss Packs, & Multicraft Embroidery Hoops – 25% OFF MSRP
- Talens Art Creation Sketchbooks – 25% OFF MSRP
- Boulders Climbing Gym (129 S Carroll St): 20% off Gift Cards at Boulders
- Downtown Madison Events : Get festive with us on the Downtown Shopping Trolley on 11/29 & 11/30 from 10am-4pm. Free downtown holiday gift bags full of fun promo items FREE to the first 500 trolley riders! Learn more here.
- Facial Collective (426 W Gilman St): Collective Facial Plus a Mini Peel for just $89 (Normally $169. Save $80!). Buy $100 in gift cards, receive a bonus $25 promotional card to use for yourself!
- Fontana Sports (216 N Henry St): Shop their Black Friday Sale all weekend! Save up to 50% off clothing, footwear & gear from your favorite outdoor brands—Patagonia, The North Face, Smartwool, Sorel, Columbia & more!
- Forage Kitchen (665 State St): Holiday Open House weekend only! For every $25 gift card purchased, get a $5 bonus free! ONLY AVAILABLE ONLINE OR IN THE FORAGE APP.
-
Goodman’s Jewelers
(220 State St): Sales and super specials on some of your favorite jewelry items! Must see of the season.
- 40% off of a large selection of best-selling fashion collection
- Special gift with purchase. See store for details.
- 10%-40% off the entire month of December. Sales rotate weekly, so watch Goodman's Jewelers' social media for sneak peeks!
- For Giving Tuesday (12/3): 10% of all sales will be donated to the Boys & Girls Club of Dane County & 10% will be donated to the Goodman Community Center.
- Jewelers on State St (550 State St): Take advantage of their 20% friends and family discount this weekend only!
-
Lake City Books
(107 N Hamilton St): Stop in for a weekend filled with spectacular deals.
- Black Friday: 50% off all used books
- Small Business Saturday: Free $10 gift card when you spend $100
- Sunday: Free Holiday Tote Bag with purchase over $50 (only 10AM-Noon)
- Little Luxuries (230 State St): Enjoy refreshments while shopping in our festive environment, we will even wrap your gifts! Enter our drawing to win a gift worth $100, fulfill wishes on our Reach Dane Giving Tree, and grab a Little Luxuries sticker too.
- Madison Modern Market (310 State St): Get 10% off purchases $100+ or 15% off purchases $200+
-
Overture Center for the Arts
(201 State St): Holiday Open House performances of Kids in the Rotunda are fun for the whole family (and FREE)! The 1pm performances will be American Sign Language interpreted. Please email kidsintherotunda@overture.org at least one hour ahead to be seated within sight of the interpreter for live performances.
-
Friday, 11/29
- Don't miss three special Kids in the Rotunda performances with Cash Box Kings for all ages! Shows are Friday November 29 at 9:30am, 11am, and 1pm on the Rotunda stage!
- The Cash Box Kings bring the classic Chicago blues era to life, tailored to teach children about this timeless genre. Families can dance, sing and even join the band on stage to play harmonica. This be-bopping blues party promises to get everyone on their feet and grooving!
-
Saturday, 11/30
- Magic Morgan & Liliana perform November 30 at 9:30am, 11am, and 1pm on the Rotunda stage!
- Magic Morgan & Liliana blend the art of illusion and comedy to create wholesome family entertainment. Expect humor, magic, mime and more as they dazzle the audience. Magic Morgan, a professional magician who is deaf, performs alongside his wife, Liliana, for an unforgettable show.
-
Friday, 11/29
- Best Western Premier Park Hotel (22 S Carroll St): Get entered to win a NYE stay in a Park Hotel suite when you stay overnight or make a purchase in the Post over Thanksgiving weekend!
- Parthenon Gyros (316 State St): Snag 15% off baklava
- Teddywedgers (101 State St): 11/30 & 12/1. They will be serving complimentary cookies, coffee and hot apple cider. (Closed 11/29)
- The Soap Opera (319 State St): Free hot chocolate and tea while you shop. Free lip balm with purchases over $50 (while supplies last)
- The University Book Store (711 State St): In-store sales and holiday treats!
- Tropic Jewel (449 State St, Suite #F): Browse from a collection of beads, sterling silver jewelry, and handmade jewelry. Receive 20% off any purchase of $20 or more!
- Urban Outfitters (507 State St): 40% off your entire purchase (Black Friday ONLY!)
Other Holiday Activities
Downtown Holiday Carolers
Satudays in December
Madison Musical Groups will stroll State Street and the Capitol area serenading shoppers on Saturdays in December. Groups will begin at Peace Park at 452 State St. before strolling through downtown.
Saturday, December 7
- 11am-1pm: The Ambulatones
- 1pm-3pm - Madison Youth Choirs
Saturday, December 14
- 11am-1pm: Capitol Chordsmen
- 1pm-3pm - Philharmonic Chorus of Madison
Saturday, December 21
- 11am-1pm - Stoughton High School Madrigal Singers
Special Thanks
The Downtown Holiday Open House is brought to you by Madison Gas & Electric Foundation, Madison National Life (a Horace Mann Company), UW-Madison Community Relations, Don's Home Furniture, Steve Brown Apartments, Chapter Madison and Madison's Central Business Improvement District (BID).
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