November 28-30, 2025 | State Street & Capitol Square
FREE shopping gift bags filled with goodies, and shopping specials from downtown businesses, live music, special performances from Kids in the Rotunda, and more.
2025 Event Details
Also, visit the Shine On Madison page for events and lighting displays all season long!
Special Events and Activities
Live Music at Top of State
Friday, November 28
- 12-4pm: Eric De Los Santos
Saturday, November 29
- 12-2pm: TBD
- 2-4pm: Eric De Los Santos
Sunday, November 30
- 12-2pm: Wendy Lynn Markus
SANTA ON STATE
Bring the whole family downtown on select dates to share in the magic of the season with the big man himself. FREE Santa visits (127 State St.).
- Fri. 11/28, 12-3pm
- Sun. 11/30, 12-3pm
- Plus 2 more dates this holiday season!
OVERTURE EVENTS
Holiday Shows
- Friday, November 28 - Lightwire Theater: A Very Electric Christmas
- Saturday, November 29 - The Pigeon Gets a Big Time Holiday Extravaganza!
Kids in the Rotunda
- Friday, November 28 - Cash Box Kings
- Saturday, November 29 - Yid Vicious
Holiday Open House and Shine on Madison Map
Coming soon
Downtown Business Specials
All Weekend Long
Jingle-SHOP in YOUR Downtown with these great specials!
More specials will be added as they are confirmed!
- Art Gecko (510 State St.): BOGO 50% off clothing + 20% off the stone of the week!!
- Baked Wings and Things (250 State St.): Happy Hour all day, Family Bundle: 20 wings, 2 “good sides”, 2 chocolate chunk cookies all for $30
- Cheba Hut (453 W. Gilman St.): To be announced! Check in store for details.
- Facial Collective (426 W. Gilman St.): We are offering services packages….Buy 3 Get 1 FREE. Packages are offered on our Collective Facial, Collective Hydrofacial, Microneedling, and ’Tox
- Fontana Sports (216 N. Henry St.): Black Friday specials all weekend long! Find your favorite outdoor brands (Patagonia, The North Face, Vuori, Sorel, Smartwool, etc.) of apparel, footwear & gear at 20-50% off!
- Haven (430 W. Gilman St.): Free Appetizer for every $50 spent
- Hilton Madison Monona Terrace - The Audrey (9 E. Wilson St.): Dessert for Dinner: Limited-edition dessert menu with cocktail pairings all month long!
- Izakaya Kruoyama (419 State St.): Thanks giving special menu offer for customers. Gift card is available!
- Jewelers on State Street (550 State St.): 20% Off Everything in Store; 10% OFF
- Knuckleheads (520 State St.): 20% off everything but tobacco. Crossbars Butterscotch is 30% for the holiday!
- Lake City Books (107 N. Hamilton St.): Friday, November 28: Black Friday 50% off All Used Books, Saturday, November 29: Small Business Saturday 10% Off Entire Store, Sunday, November 30: 50% Off Lake City Books Merch
- Little Luxuries (230 State Street): Enter our drawing to win tickets to the Christmas Carol at the Overture Center, enjoy festive refreshments, and receive free giveaways with purchase while supplies last.
- Metric Forrest Studio (330 State St.): drawing for two gift baskets and in-store treats
- Mimosa Books & Gifts (409 State St.): 10% Off Storewide + FREE Sweet Treats
- MOCHI (631 State St.): Black Friday discounts! Some items excluded, check in store for details.
- New Here Coffee (339 W. Gorham St.): 20% off Winter Drinks!
- Park Hotel & The Post Restaurant (22 S. Carrol St.): Stop into the post for a special holiday menu from the chef, and enter a drawing for a 1-night stay in a Park Suite for NYE with a purchase.
- Parthenon Gyros (316 State St.): 15% off Baklava
- Sencha Tea Bar (224 State St.): Sencha will do a drawing for a make your own boba kit!!
- Teddywedgers (101 State St.): Complimentary cookies and hot cider. We will be closed on the 28th.
- The Soap Opera (319 State St.): Free Hot Cocoa & Tea, and sales!
- The University Book Store (711 State St.): To be announced. Check in store for details.
- Wisconsin Veterans Museum (30 W. Mifflin St.): 20% off your purchase in the gift shop.
Special Thanks
Shine On Madison is brought to you in part by Fortune Favors, Madison Gas & Electric Foundation, Steve Brown Apartments, Don's Home Furniture, Ho-Chunk Gaming Madison and Madison's Central Business Improvement District (BID).
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