Updated weekly.


Freakfest on State Street is cancelled for 2021 due to Covid-19.

Downtown Madison Family Halloween

While Covid-19 prevents us from hosting our traditional Downtown Madison Family Halloween trick-or-treat, you can still head downtown for monstrously good fun leading up to Halloween!

RSVP on Facebook here!

Enjoy a downtown StoryWalk® the whole week of Halloween! Created in collaboration with Madison Reading Project!
To get started on your StoryWalk® and find your way along it use this map.

Our StoryWalk® book is: 'Halloween is Coming' words by Cal Everett and pictures by Lenny Wen.

The StoryWalk® Project was created by Anne Ferguson of Montpelier, VT and developed in collaboration with the Kellogg-Hubbard Library. Storywalk® is a registered service mark owned by Ms. Ferguson. Learn more here

Special Halloween Giveaway
We've got 10 gift bags loaded with $25 worth of goodies from IT'SUGAR - want a chance at winning one? You've got two ways!

  • Sign up for our newsletter - a double treat, it'll enter you to win AND get you insider scoop on great deals from downtown businesses and upcoming events. Sign up for our newsletter here!
  • Get a selfie while you're out and about enjoying Halloween - post to social media and use #DowntownHalloween. For best chances, tag us as 'Downtown Madison' on Facebook and 'VisitDowntownMadison' on Instagram!

We've got a special selfie station in Peace Park on 10/27 that's PERFECT for this!
Winners will be chosen November 1. Winners must be local and able to pick up prize bags at the Downtown Madison Visitor Center.

Special Activities
10/27: Costume Climb with Boulders Climbing Gym's mobile climbing wall in the Confluence (where State St and Library Mall meet!) From 2-5pm.
10/27: Use your free star sucker coupon at IT'SUGAR! Download and print your coupon here. Good October 25 through November 1, 2021.
10/27: Get your picture taken with the balloon pumpkin and enter to win a $25 gift basket from IT'Sugar! Giant balloon pumpkin crafted by Funny Faces
10/27: Spooky Story Time with Madison Public Library at the Top of State Street at 5pm.
10/27: Free showing of Casper with Madison Parks at the Top of State Street at 5:30 pm. RSVP on Facebook here!
10/27: Browse for Halloween books to take home with you at the Madison Reading Project's Big Red Reading Bus at the Top of State Street starting from 4:30pm.
10/27: SPECIAL FREE PLAYDATE in the brand new Wonderground at the Madison Children's Museum 3-5pm! Enter via the E Dayton Gate - please note the rest of the museum will not be open.

10/28: Downtowners Social Club - In the Mystic at the Majestic Halloween Party

Other Special Halloween Fun Downtown

Madison Children's Museum
Oodles of fun abounds at Madison Children's Museum all month long! Full details online.
10/14-10/17: Baby's First Halloween
10/21 - 10/24: Beakers & Broomsticks
Halloween Week
10/27: SPECIAL FREE PLAYDATE in the brand new Wonderground 3-5pm! Enter via the E Dayton Gate - please note the rest of the museum will not be open.

Don't miss the Haunting on King St. this October! Stop by Lucille for specialty themed cocktails - with a $1 of every cocktail sale going toward Breast Cancer Awareness.

The Soap Opera
Stop by the Soap Opera with your little one any time in October to show off your costumes and get a small Halloween item (while supplies last).