Shop * Dine * Play Downtown

Shop Downtown businesses with our new eGift Card program

Downtown Madison

Fire Truck Parade

The Dane County Fire Chiefs Fire Truck Parade starts at 1:00 p.m. on State Street & ends on the Capitol Square.

View Event View All Events

Rare Steakhouse

A classic steakhouse and seafood restaurant, featuring over 200 different wines. Lunch and dinner.

View Profile View Full Directory

Search Business Directory


Downtown Possibilities eGift Card

This virtual gift card is good at 50+ locations in the State St. and Capitol Square area. Send the perfect holiday gift via text or email.

Read more »

Shine On Madison

Enjoy holiday lights and festive events Downtown this holiday season. Family-friendly fun includes the winter market, Downtown shopping, and arts presentations. November 18 – January 9.

Read more »

Madison Night Market

Vendors showcase handmade products, local art, artisan gifts, prepared foods, and fresh produce. Plus live music, artists, special visiting food carts, and pop-up restaurant experiences.

Read more »

Announcing the Downtown Madison Fund

The purpose of this fund is to promote the vitality of downtown and leverage opportunities within and immediately adjacent to Madison’s Central Business Improvement District (BID).

Read more »

COVID 2020 Updates

Downtown Madison Information and Updates during the 2020 COVID-19 Pandemic.

Read more »

Downtown Madison Parking

View parking resources »