Madison Central Business Improvement District
Email tjenquin@visitdowntownmadison.com
Sun, Feb 26, 2017
Visitor Info : Visitor Center
Downtown Visitor Center, 452 State St., open daily
Downtown Visitor Center
The year-round Downtown Madison Visitor Center is located at 452 State Street in a renovated Elisabeth Link Peace Park. Downtown Ambassadors are staffing the Visitor Center in partnership with Madison Parks. Stop by for maps, directions, event information, and shopping and dining suggestions.

Visitor Center Location: 452 State St.
Hours** (December 24, 2016 - May 5, 2017):
Mondays - Wednesdays: 11:00am-2:00pm
Thursdays - Sundays: 11:00am-5:00pm
Closed: Christmas Day, New Year's Day
Special Hours: Christmas Eve, 11am-2pm


Permits and arrangements to have events in the newly renovated Peace Park can be made through Madison Parks. Download events info sheet.

Visitor Center: View Map & Get Directions

View Larger Map

Downtown Information Booth
Currently closed for the season, the Downtown Madison Information booth will return to the Capitol Square Saturday, May 6, 2017. During the winter season, please visit us at our year-round Downtown Visitor Center, 452 State St..


2017 Extended Hours and Special Activities
The Visitor Center and Info Booth (during the warm season) will feature extended hours during the following special events:
  • None
2016-17 Downtown Information Tables
Get your questions answered by Downtown Ambassadors at the following special events:
  • Your UW Days Admissions Event, February 17, March 10, April 21 2017
    UW Campus
  • Midwest Horse Fair, April 21-23, 2017
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • WPT Quilt Expo, Thursday-Saturday, September 7-9, 2017
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • World Dairy Expo, October 3-7, 2017
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • WPT Garden Expo, February 2018
    Alliant Energy Center, 1919 Alliant Energy Center Way


Photo: Troy Freund
Downtown Ambassadors: Just Ask!

When you're visiting Downtown Madison, chances are you'll have a few questions. Our Information Ambassadors work as concierges, ready to offer maps, downtown directions, event information, shopping and dining suggestions and a friendly smile.

Wearing their signature green shirts, Information Ambassadors can be found at the new Downtown Madison Visitor Center seven days a week year-round, in an information booth on the Capitol Square during the warmer months, on a trolley during the holiday season and at special events throughout the year.


Events in Peace Park
Permits and arrangements to have events in the newly renovated Peace Park can be made through Madison Parks. Download events info sheet

Learn More

Contact Us



Bookmark and Share