BID Ambassador. Photo: Troy Freund.

Welcome to Downtown Madison!
Whether you are a visitor from around the world, across the country, the next town over, or a few blocks away - downtown Madison welcomes you!

Set on an isthmus between two scenic lakes, Madison's Central Business District encompasses the heart of downtown Madison, where the famed State Street pedestrian mall links the Capitol square, seat of Wisconsin state government, to the University of Wisconsin campus.

Enjoying State Street. Photo: Troy Freund.

The central downtown is home to more than 1,500 businesses--from shops, boutiques, and restaurants to financial, law and communications firms--plus museums and cultural destinations.

The unique shopping, business and cultural district boasts nearly 300 retail, restaurant and entertainment establishments, the majority locally owned.

To make your visit easy, we've put together information on travel, lodging, shopping & dining, events, places to see, things to do, and parking in central downtown.

Please check out these links, and don't forget to order your Downtown Map & Guide.

If you are in Madison during the warmer months, please stop by our Downtown Information Ambassador booths for directions, information and a friendly smile.

Enjoy your visit, and come again!