Market Data Summary
Downtown Madison offers a thriving market for your retail, restaurant, entertainment or service business, in a top-ranked place to live, work and prosper.
For a summary of downtown Madison market data, trade areas, demographics and psychographics, visitor data, and consumer spending potential,
See below for a full Market Analysis Study.
Downtown Madison Market Analysis Study
Results are in for the 2007 Downtown Madison Market Analysis Study. The study was done by the University of Wisconsin Extension Center for Community and Economic Development. It was co-funded by Madison's Central BID and the City of Madison in partnership with the Downtown Dynamic initiative of Downtown Madison, Inc.
Executive Summary (PDF)
Unified Dream Statement (PDF)
Full text of report