Madison Central Business Improvement District
Thu, May 24, 2018
About Us : Programs & Services : Ambassador Program
Ambassador in Booth
Photo: Troy Freund.
Program Overview
In the Downtown Information Ambassador program, six part-time and approximately 25 volunteer Ambassadors work as "concierges" for Downtown Madison, ready to offer event information, downtown maps and directions, restaurant and shopping suggestions, and a friendly smile. Downtown Ambassadors work to create a welcoming environment downtown, provide information on downtown events and businesses, and serve as a liaison to BID businesses.

Ambassadors are staffed year round in the Downtown Visitor Center, from May through early October on the Capitol Square inside the information booth, as well as on the Downtown trolley during the winter holiday season and at special events throughout the year.

BID Programming Coordinator Mitch Freund
BID Programming Coordinator Mitch Freund. Photo: Troy Freund.
Thanks to the efforts of Mitch Freund, former BID Programming Coordinator and Tim Jenquin, BID Operations Director and the Ambassador team, the Downtown Visitor Center is now staffed 7 days a week year round.

In 2016, the Ambassador team made 45,000 "Public Relations Contacts" (talking in a positive manner with a downtown patron long enough and meaningfully enough that it creates a positive impact) and 18,000 BID Business contacts (when an Ambassador conducts a delivery, collects information for a survey, or makes contact with a BID business during their assigned shift).

Also in 2016, the Ambassadors distributed 115,000 Downtown Map & Guides and downtown related brochures.

Volunteer as an Ambassador
To learn more about becoming a BID Ambassador, contact BID Operations Director Tim Jenquin at (608) 512-1341 or